Affiliate Program Launch Guide: Step-by-Step Launch Checklist
Launching an affiliate program requires careful planning and execution. This guide provides a complete checklist for a successful launch.
Pre-Launch Checklist
Platform Setup
- Choose affiliate platform
- Configure program settings
- Set commission structure
- Create affiliate portal
- Test tracking system
Materials
- Create marketing materials
- Design banner ads
- Write email templates
- Prepare product images
- Create video content
Legal & Compliance
- Write terms & conditions
- Create affiliate agreement
- Set up privacy policy
- Configure tax handling
- Review compliance
Testing
- Test tracking code
- Verify cookie setting
- Test conversion tracking
- Check payment processing
- Review affiliate portal
Launch Day
Soft Launch
- Invite 5-10 trusted affiliates
- Monitor tracking closely
- Test all systems
- Gather feedback
- Fix any issues
Full Launch
- Open public registration
- Announce program
- Start recruitment
- Monitor performance
- Provide support
Post-Launch
Week 1
- Monitor daily metrics
- Respond to questions
- Fix any issues
- Gather feedback
- Optimize based on data
Month 1
- Review performance
- Optimize materials
- Improve processes
- Scale recruitment
- Celebrate wins
Conclusion
A successful launch requires preparation, testing, and continuous optimization. Follow this checklist for best results.
Launch your program with refVenue and follow this guide for success.
About the Author: Sarah Chen has helped launch over 100 successful affiliate programs.